I got this bra last summer. I can use wired bras for short periods of time , but my days are long, my tummy goes all the way up to my breasts :) and I was looking for something that would be comfortable, give good support while not turning my breasts into one blob :) When the lady at the store told me to try it I wasn't too convinced. It didn't look as sexy as the underwires ones and I wasn't sure it fit well. Even after trying it I was a bit doubtful. But I bought it and I"m glad I did. Great support, no uniboob, no elastic running up, - I guess it might in a wrong size so it's good to really check - it actually looks good and is so comfortable that I can wear it all day always feeling great. I am now getting two more and I swear I will cry if /when this bra is not available anymore!