Shopping for jeans is easy… Said no woman ever!

We gathered up a diverse group of fabulous plus-size women to find out how they felt about the jean buying experience. Needless to say they were less than enthusiastic about what was available to them and they definitely wanted more! More trends, more leg shapes, more washes…and they deserve it!

So what did we do? First we measured them to find their perfect fit and size, and then we provided them with a wide range of legs, trends and washes to choose from. And so, they chose!

At Penningtons we believe that fit comes first and feel strongly that women should not have to compromise on style or comfort when buying jeans.


Find your fit and discover an array of jeans made for your curves: FIND YOUR PERFECT JEANS


Together, let’s fight against all prejudice


#iwontcompromise is a movement that celebrates doing what we love, wearing what makes us feel good, and being who we are without compromise. No limits, no fears, no judgments, just pure enjoyment. When we hold ourselves back in fear of how we may be perceived, society misses out. Let them stare. Let them see what we can do.

3 prejudices to break

Plus-size women are often subject to unfounded prejudices. It’s time for change. Here are 3 prejudices often heard and the truth behind them.

Plus-size people can't do sports

Size is not an indicator of physical strength, wellness, capability or interest. The notion that someone is limited by their size or any other physical trait is simply a fallacy. Need proof? We recently launched our Step Forward Program and asked our customers to send in selfies of themselves doing their favourite activities. We received entries of women doing yoga, biking, running, playing hockey, basketball and countless other forms of sport. There is no limit to what plus-size women can do.

Plus-size people are lazy

Stigmas are hurtful and sometimes even debilitating. When we hold ourselves back in fear of being judged or made fun of, society misses out on what we can bring to the table. Size, sex or race does not determine one’s willingness to be active. Opportunity, encouragement and empowerment are what give people drive and help them feel that they can accomplish anything. Let’s rid ourselves of unrealistic expectations and be a society of cheerleaders. The more included people feel, the more they participate.

Plus-size people are not fashionable

Many years ago, fashion was not designed for the plus-size woman. Over time, the retail landscape has changed due to the demand for equal opportunity with greater selections, trendier options and runway-inspired styles. Today there are inspiring fashion icons like Melissa McCarthy and Tess Holliday that are driving change. Penningtons is committed to providing the plus-size woman with fit expertise and quality she values so that she can create her own sense of style.


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Growing up as a young plus size teen, there weren’t very many “fashion” options available to me…

As a plus size woman, I have found that there is nothing more…


Love what you see? You can now shop your favourite looks on Instagram!