#IWONTCOMPROMISE Union Station Takeover

On February 8th 2017, Penningtons took over Toronto’s Union Station, echoing messages of body diversity, size-acceptance and self-love. The #iwontcompromise movement is about raising our voice against body prejudices. It is about not compromising on what you love or who you are just because it makes someone else uncomfortable. Plus-size women are often faced with discrimination against their size, so we pushed the boundaries. Making waves in the name of body-diversity starts with showing that plus-size women CAN do anything.


See our live event video on FACEBOOK
See images for the event on INSTAGRAM


Together, let’s fight against all prejudice.


#iwontcompromise is a movement that celebrates doing what we love, wearing what makes us feel good, and being who we are without compromise. No limits, no fears, no judgments, just pure enjoyment. When we hold ourselves back in fear of how we may be perceived, society misses out. Let them stare. Let them see what we can do.

3 prejudices to break

Plus-size women are often subject to unfounded prejudices. It’s time for change. Here are 3 prejudices often heard and the truth behind them.

Plus-size people can't do sports

Size is not an indicator of physical strength, wellness, capability or interest. The notion that someone is limited by their size or any other physical trait is simply a fallacy. Need proof? We recently launched our Step Forward Program and asked our customers to send in selfies of themselves doing their favourite activities. We received entries of women doing yoga, biking, running, playing hockey, basketball and countless other forms of sport. There is no limit to what plus-size women can do.

Plus-size people are lazy

Stigmas are hurtful and sometimes even debilitating. When we hold ourselves back in fear of being judged or made fun of, society misses out on what we can bring to the table. Size, sex or race does not determine one’s willingness to be active. Opportunity, encouragement and empowerment are what give people drive and help them feel that they can accomplish anything. Let’s rid ourselves of unrealistic expectations and be a society of cheerleaders. The more included people feel, the more they participate.

Plus-size people are not fashionable

Many years ago, fashion was not designed for the plus-size woman. Over time, the retail landscape has changed due to the demand for equal opportunity with greater selections, trendier options and runway-inspired styles. Today there are inspiring fashion icons like Melissa McCarthy and Tess Holliday that are driving change. Penningtons is committed to providing the plus-size woman with fit expertise and quality she values so that she can create her own sense of style.


Many of us have become accustom to our bra size and don’t realize that our bodies…

Following the launch of our latest #iwontcompromise video, Not Your Average Runner, everyone has been…

Growing up as a young plus size teen, there weren’t very many “fashion” options available to me…

Dianne Bondy – you know her as the face of our #iwontcompromise video. Since the video’s launch


Love what you see? You can now shop your favourite looks on Instagram!

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