At PENN., we've always believed that beauty, quality and value go far beyond the surface. We're taking meaningful steps each day through conscious fabrics, processes and partnerships to build a better, more responsible future. We are at the beginning of this lifelong journey, but are committed to continuous learning, improvement and growth.
Discover the shopBuild Your
Responsible Closet
Pieces from The Responsible Shop are created using more recycled materials, less water and less chemicals. Get a behind-the-scenes look at some of our favourite Responsible fabrics.
REPREVE®
Fibre constructed from recycled plastic bottles
Helps conserve energy and natural resources
REPREVE® Unifi, Inc.
TENCEL™
Fibres derived from renewable raw material wood
TENCEL™, is a trademark of Lenzing AG
ECOVERO™ Viscose
Viscose fibres produced using wood and pulp derived from responsibly managed forests
Up to 50% less emissions and water impact
than generic viscose
ECOVERO™ is a trademark of Lenzing AG
EcoCosy®
Fibre made from certified sustainable wood pulp
Sourced from sustainably-managed and renewable
plantations
Recycled Polyester
Made from reprocessed polyester, plastic bottles,
or a mix of fabric waste and bottles
Denim Done Right
By using Jeanologia's Environmental Impact Measurement software, we monitor the impact of our Responsible denim so we can use less water, less energy, and fewer chemicals for its production.
A Feel-Good Experience
Responsible shopping goes beyond fabric and clothing. Learn more about the steps we're taking in store to help build a better tomorrow.
Say Goodbye to Plastic
We're reducing our single-use plastic bags! Instead, we invite you to bring in your favourite reusable bag or opt for our new 100% cotton totes for only $2.
The Gift That Keeps Giving
Any gift card purchased in store and online is 100% paper made with 30% Post-Consumer Waste and FSC® Certified.
Carbon Neutral Shipping
We’re excited to partner with Canada Post and employ their carbon neutral services for all our online orders.
The Employee Experience
We're making mindful changes at every level, which includes our very own head office.
Water
Single-use plastic bottles are nowhere in sight and brand new water stations have been installed.
Compost
The office exclusively carries compostable cups, cutlery and take-out boxes.
Paper
We're saving tons of paper by reducing the number of printed documents.
Energy
We dropped our energy consumption by switching to LED lights across our stores and distribution center.
Continuously Improving
We're dedicated to making meaningful changes, both big and small, to create a better future for us all. Although there is always more work to be done, we're striving to move forward and become more responsible every day.
Shop Responsible
Other Meaningful Changes
The PENN. Project is all about our collective efforts to strengthen the communities we're part of. Big or small, it is a means to empower and inspire.
Learn more
