Fit experts Fit experts

What makes us fit experts?

We know curves!

With fabrics that give, strategic stitching and on‑trend styles: we make denim to fit your life and your body.

It’s all in the details.

Fit & Comfort

Our Special Contour Waistband…

- Follows the curves of your figure.

- Ensures complete back coverage.

Fit & Comfort

Lift

Our Pocket Positioning is designed to…

- Give lift to your backside.

- Flatter your shape.

Lift

Elongated Silhouette

Our Forward Side Seaming…

- Creates the illusion of a longer silhouette.

Elongated Silhouette

Fabric Facts:

We add a hint of spandex to guarantee the perfect amount of stretch that moves with you.

Authentic Denim

Authentic Denim

A true denim look, which wears naturally over time to create a lived‑in feel.

Superstretch

Superstretch

Superior stretch and shape recovery that even rivals a yoga pant!

Clean Denim

Clean Denim

Every-day-wear denim that retains its shape and keeps you looking flawless.

Soft touch

Soft touch

Soft-to-the-touch denim with a sculpting effect.

Stay on-trend in Fashion Denim loaded with eye‑catching extras like…

Studs

Studs

Sequins & beading

Sequins & beading

Embroidery

Embroidery

Washes

Washes

Colours

Colours

Our denim treatments

Hand Sanding

Hand Sanding

Sanding rubs at the colour to achieve that perfect lived-in wash.

Whiskering

Whiskering

Get the faded look for an on-trend pattern.

Reinforced Stitching

Reinforced Stitching

Bar tack stitching keeps your denim looking like new, even in places that get additional wear.

Grinding

Grinding

A laid-back style starts with the wearing down of hems, waistbands and pocket edges.

Destruction

Destruction

Get the vintage feel with our distressed denim.

Production fun facts!

Dark room

Our fabrics are kept in a dark room so that light does not impact the colour.

Sewing machine

To sew a pair of jeans, up to 60 sewers will work on the denim, each having a very specific task!

Button

Adding buttons and other small details are the last stage in the making of your jeans!