What makes us fit experts?
We know curves!
With fabrics that give, strategic stitching and on‑trend styles: we make denim to fit your life and your body.
It’s all in the details.
Fit & Comfort
Our Special Contour Waistband…
- Follows the curves of your figure.
- Ensures complete back coverage.
Our Pocket Positioning is designed to…
- Give lift to your backside.
- Flatter your shape.
Our Forward Side Seaming…
- Creates the illusion of a longer silhouette.
We add a hint of spandex to guarantee the perfect amount of stretch that moves with you.
A true denim look, which wears naturally over time to create a lived‑in feel.
Superior stretch and shape recovery that even rivals a yoga pant!
Every-day-wear denim that retains its shape and keeps you looking flawless.
Soft-to-the-touch denim with a sculpting effect.
Stay on-trend in Fashion Denim loaded with eye‑catching extras like…
Sequins & beading
Our denim treatments
Sanding rubs at the colour to achieve that perfect lived-in wash.
Get the faded look for an on-trend pattern.
Bar tack stitching keeps your denim looking like new, even in places that get additional wear.
A laid-back style starts with the wearing down of hems, waistbands and pocket edges.
Get the vintage feel with our distressed denim.
Production fun facts!
Our fabrics are kept in a dark room so that light does not impact the colour.
To sew a pair of jeans, up to 60 sewers will work on the denim, each having a very specific task!
Adding buttons and other small details are the last stage in the making of your jeans!