Your true denim

Get all the fits, styles and support
you need.

Designed with maximum stretch and recovery, every pair of jeans we create is made to be worn again and again without losing hold or shape. With sizes ranging from 14 to 32 in regular, petite and tall, we’ve got your new favourite pair(s) of jeans right here.

Shop now
Style + expertise? It's a fit

Style + expertise?
It's a fit.

It’s A Wash

Found your true denim fit?
Now express yourself with colour.

It’s A Wash
Shop all jeans
VIPenn.
VIPenn.

From fitting to styling,
we’re here to help

Your perfect fit and new favourite jeans are
just one free session away. Book a free
styling session at any PENN. store, and one
of our dedicated style experts will meet
with you for an exclusive one-on-one
experience.

Book now

Spotlight On Style

Discover a few of our recent
jean-spirations.

Responsible Shop new arrivals
Responsible
Responsible

Do Good.

Feel Good.

Look Good.

As part of our efforts to build a better tomorrow, 75% of our denim collection is made from Responsible fabrics and processes.

By using Jeanologia's Environmental Impact Measurement software, we monitor the impact of our Responsible denim so we can use less water, less energy, and fewer chemicals for its production. Look for the Responsible logo
to look, feel and do good.

Shop Responsible

What A Pair

You’ve got your true denim,
now finish the look