Mother's day

What does it mean to be a mom?
It's laughter, tears, and so much joy.
This Mother's Day, to celebrate all mothers,
we partnered with three wonderful
women to capture the candid moments of what
it truly means to be a mom.

Meet our moms and daughters
Meet our moms and daughters - Assa Cisse
Assa Cisse

@mycurvesandcurls
Mom, content creator and trendsetter.

"My parenting is a mix of many different styles but
I can describe myself as an authoritative parent
with a sprinkle of coolness."

Meet our moms and daughters - Victoria Rodriguez-Carnevale
Victoria Rodriguez-Carnevale

@vic_carnevale
Daughter, lifestyle blogger and content creator.

"My relationship with my mom is something very
special, and not like a usual mother-daughter
relationship. We have a bond that is truly
a friendship."

Meet our moms and daughters - Sarah Demelo
Sarah Demelo

@sarahdkxo
Mom, model and co-founder of the Canadian
Curvies.

"At this point in motherhood, I would describe my
parenting style as supportive. I am always there
for Benjamin when he needs me - to cheer him
on and to give him all the love, hugs and kisses he
needs. However, I also give him the space to
figure things out on his own and explore!"

Gifts for mom

Give the gift of style and show her
how much you care.

Shop gift guide
Mother's Day Styling Session
Meet our moms and daughters Hanger

In store from May 6th to 9th
Call your local Penningtons store to book
a styling appointment before May 4th and enter
for a chance to win one of two $250 Penningtons
gift cards to share with your mom.

Find your store

Terms & conditions

The gift that always fits
The gift that always fits

From April 18th to May 9th, 2021 purchase a
$75 gift card and get a $25* style savings coupon

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Shop gift cards